TARRA, Vasanta Kumar. Personalization in Salesforce CRM with AI: How AI/ML Can Enhance Customer Interactions through Personalized Recommendations and Automated Insights. International Journal of Emerging Research in Engineering and Technology, [S. l.], v. 5, n. 4, p. 52–61, 2024. DOI: 10.63282/3050-922X.IJERET-V5I4P106. Disponível em: https://ijeret.org/index.php/ijeret/article/view/112. Acesso em: 12 sep. 2025.