PATEL, Chetankumar. Generative AI for Personalized Marketing and Customer Experience in E-Commerce. International Journal of Emerging Research in Engineering and Technology, [S. l.], v. 7, n. 1, p. 12–19, 2026. DOI: 10.63282/3050-922X.IJERET-V7I1P103. Disponível em: https://ijeret.org/index.php/ijeret/article/view/406. Acesso em: 13 mar. 2026.