J. Selvaraj, “Fundamentals of Modern Omni Channel Experience Platform Architecture: Utilization of Cutting-Edge Technologies in Developing Marketing Omnichannel Platforms for the Healthcare and Travel Hospitality Sectors”, IJERET, vol. 6, no. 3, pp. 56–66, Jul. 2025, doi: 10.63282/3050-922X.IJERET-V6I3P107.