Selvaraj, Jerald. “Fundamentals of Modern Omni Channel Experience Platform Architecture: Utilization of Cutting-Edge Technologies in Developing Marketing Omnichannel Platforms for the Healthcare and Travel Hospitality Sectors”. International Journal of Emerging Research in Engineering and Technology, vol. 6, no. 3, July 2025, pp. 56-66, https://doi.org/10.63282/3050-922X.IJERET-V6I3P107.