Tarra, Vasanta Kumar. “Personalization in Salesforce CRM With AI: How AI ML Can Enhance Customer Interactions through Personalized Recommendations and Automated Insights”. International Journal of Emerging Research in Engineering and Technology 5, no. 4 (December 31, 2024): 52–61. Accessed September 12, 2025. https://ijeret.org/index.php/ijeret/article/view/112.