Building ROI-Driven Bots: From Insights Dashboards to Outcome Tracking
DOI:
https://doi.org/10.63282/3050-922X.IJERET-V4I1P112Keywords:
ROI-Driven Bots, Conversational AI, Automation ROI, Insights Dashboards, Outcome Tracking, Bot Analytics, AI Governance, Digital Transformation, Business Intelligence, Performance Measurement, Chatbot ROIAbstract
In an era where data is in abundance, the usage of dashboards has been elevated to a new level, making them the standard way of presenting data. Despite their success in visualising data, they generally fail to let decision-makers touch the actual business impact. The term "decision-makers" here evokes images of people looking at metrics without any directions on what to do next. The lack of clarity in action-taking has led to the development of a new group of tools: ROI-driven bots. These smart agents, unlike the static dashboards, don't stop at only the reporting of performance—they actually take the users through the process, keep track of the value of activities, and keep on improving the flow between data and decisions. ROI-driven bots are the next step in the progression from insights dashboards to actionable outcome tracking. Instead of asking the leaders to comprehend the numbers and manually convert them into initiatives, these bots take over the function of intermediaries that not only present but also explain the given insights, thus allowing the timely interventions to be initiated and at the same time measuring the downstream effects of these interventions. Such as a bot that, instead of visualizing customer churn rates data, would go a step ahead and devise retention plans, engage with customers on the companies' behalf and then calculate the revenue saved from that. This move redefines analytics from serving as the basis for business decisions to actually prescribing the solutions and leading to results in business. ROI-driven bots are developed to point at performance issues and, at the same time, to incorporate the concepts of accountability and value measurement into the daily work processes
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