Machine Learning-Based Retail Supply Chain Management Using ERP and Sales Data Analytics
DOI:
https://doi.org/10.63282/3050-922X.IJERET-V7I2P115Keywords:
Enterprise Resource Planning (ERP), Retail Supply Chain Management, Machine Learning, Demand Forecasting, Sales Data AnalyticsAbstract
Enterprise resource planning (ERP) solutions provide direct support for supply chain management and logistics operations, which are essential components of modern business operations that determine international market competitiveness. The research presents a machine learning (ML) approach to developing a retail supply chain management system that utilizes sales and ERP data for its operations. The team used Kaggle Superstore sales data to conduct exploratory data analysis and evaluate sales performance across regions and features. The model development process starts after completion of multiple preprocessing steps, which include handling missing values and outlier detection, categorical data encoding, data normalization and data partitioning. The proposed model performance evaluation uses Mean Absolute Error (MAE), Root Mean Squared Error (RMSE), Mean Absolute Percentage Error (MAPE), and R2 as performance metrics. The experimental results demonstrate that the DNN model can predict outcomes effectively, with an MAE of 2.277, an RMSE of 2.814, an MAPE of 13.72%, and an R2 of 92.0%. The DNN approach demonstrates higher forecasting accuracy than traditional Decision Tree and Random Forest models, according to the comparative analysis. The research results demonstrate how deep learning methods can enhance demand-forecasting accuracy and support decision-making in ERP-based retail supply chain management systems.
References
[1] K. M. R. Seetharaman, “Digital Transformation in Retail Sales: Analyzing the Impact of Omni-Channel Strategies on Customer Engagement,” J. Glob. Res. Math. Arch., vol. 10, no. 12, 2023, doi: 10.5281/zenodo.15280578.
[2] J. Wang and D. T. Robinson, “Assessing the Relative and Combined Effects of Network, Demographic, and Suitability Patterns on Retail Store Sales,” Land, vol. 12, no. 2, p. 489, Feb. 2023, doi: 10.3390/land12020489.
[3] V. Shah, “Managing Security and Privacy in Cloud Frameworks : A Risk with Compliance Perspective for Enterprises,” Int. J. Curr. Eng. Technol., vol. 12, no. 6, pp. 606–618, 2022, doi: 10.14741/ijcet/v.12.6.16.
[4] V. Sikarwar, “AI-Augmented in Enterprise Domain Modeling and its impact on Data Modernization projects,” Int. J. Eng. Ext. Technol. Res., vol. 7, no. 3, pp. 9944–9952, 2025, doi: 10.15662/IJEETR.2025.0703003.
[5] J. G. F. Canon, R. J. R. dos Santos, V. D. H. de Carvalho, M. B. da S. Monte, and T. L. de Barros, “Integrated Logistics Management Through ERP System: A Case Study in an Emerging Regional Market,” Logistics, vol. 9, no. 2, p. 59, Apr. 2025, doi: 10.3390/logistics9020059.
[6] J. W. Sajja and A. Nerella, “Enterprise Finance Reimagined: Harnessing ERP and Data Innovation for Next-Generation Value Creation,” Comput. Fraud Secur., vol. 2024, no. 4, p. 10, Apr. 2024, doi: 10.52710/cfs.743.
[7] P. R. Marapatla, “Journey to Excellence: Strategic Framework for Enterprise BI Migration,” Int. J. Comput. Exp. Sci. Eng., vol. 11, 2025.
[8] D. S. L. Anusha Nerella, Pratik Badri, Dr. P. Preethi and Sheeba, “Unified Finance : Balancing Mobile Wallets and Traditional Payment Methods,” J. Electr. Syst., vol. 17, no. 4, pp. 157–165, April, 2021.
[9] A. Nerella and J. W. Sajja, “Responsible AI in Enterprise Applications: Balancing Innovation and Compliance,” Comput. Fraud Secur., vol. 2023, no. 7, Jul. 2023, doi: 10.52710/cfs.744.
[10] S. S. Saisuman Singamsetty, Hy-Search: A Hybrid Retrieval-Augmented Framework for Factual and Context-Aware Enterprise Knowledge Discovery. 2025. doi: 10.2991/978-94-6463-978-0_37.
[11] K. Dixit, “Predictive Analytics in Business Intelligence for Sales Forecasting,” Int. J. Adv. Res. Sci. Commun. Technol., vol. 60, no. 3, p. 981, Sep. 2023, doi: 10.48175/IJARSCT-12750G.
[12] S. Singamsetty and S. Sanakkayala, “Agentic AI-driven portfolio optimization: a hybrid approach for optimized stock selection and deep learning in algorithmic trading,” Multimed. Syst., vol. 32, no. 1, p. 70, Feb. 2026, doi: 10.1007/s00530-025-02131-7.
[13] K. M. R. Seetharaman, “Analysing the Role of Inventory and Warehouse Management in Supply Chain Agility: Insights from Retail and Manufacturing Industries,” Int. J. Curr. Eng. Technol., vol. 12, no. 06, pp. 583–590, Jun. 2022, doi: 10.14741/ijcet/v.12.6.13.
[14] D. Patel, “Integrating Price Elasticity and Reinforcement Learning: A Data-Driven Framework for Strategic E-commerce Pricing,” in 2026 IEEE 5th International Conference on AI in Cybersecurity (ICAIC), Houston, TX, USA: IEEE, 2026, pp. 1–6, February. doi: 10.1109/ICAIC67076.2026.11395747.
[15] C. Patel, “Effect of Digital Transformation on Customer Engagement in Retail Industries : A Comparative Review,” J. Technol., vol. 10, no. 1, pp. 165–174, 2022.
[16] A. Katangoori, “The Role of Big Data in Advancing Artificial Intelligence: Methods and Case Studies,” Int. J. Artif. Intell. Mach. Learn., vol. 6, no. 1, pp. 37–54, Jan. 2026, doi: 10.51483/IJAIML.6.1.2026.37-54.
[17] M. R. Anand and A. K. S, “Temporal Fusion Transformer Forecasting and MILP Prescriptive Optimization for Hospital Pharmacy Supply Chain Orchestration,” in 2025 9th International Conference on Electronics, Communication and Aerospace Technology (ICECA), IEEE, Nov. 2025, pp. 1206–1213. doi: 10.1109/ICECA66444.2025.11382695.
[18] R. Dattangire, D. Biradar, R. Burle, L. Dewangan, and A. Joon, “Machine Learning Approaches to Safeguarding Health Insurance Against Fraudulent Claims,” in International Conference on Advances in Data-driven Computing and Intelligent Systems, 2024.
[19] M. R. Anand, “Enhancing Pharmaceutical Supply Chains with Densenet-121 and 1D CNN Integration,” in 2025 Global Conference in Emerging Technology (GINOTECH), IEEE, May 2025, pp. 1–7. doi: 10.1109/GINOTECH63460.2025.11076754.
[20] J. Sreerama, M. Govindasingh, Krishnasingh, and V. P. Rambabu, “Machine Learning for Fraud Detection in Insurance and Retail: Integration Strategies and Implementation,” J. Artif. Intell. Res. Appl., vol. 2, no. 2, pp. 205–60, November, 2022.
[21] C. Patel, “Integration of AI in Customer Relationship Management (CRM) for Improved Sales Outcomes,” Int. J. Emerg. Res. Eng. Technol., vol. 6, no. 4, pp. 137–145, 2025, doi: 10.63282/3050-922X.IJERET-V6I4P117.
[22] H. Ravilla, “Building Scalable Applications with Heroku and Salesforce Integration,” Am. J. Technol., vol. 4, no. 3, Dec, pp. 15–36, 2025.
[23] V. Singh, P. Gupta, and D. Pathak, “Artificial Intelligence-Driven Forecasting Models for Demand Forecasting in Inventory Optimization,” in 2025 International Conference on Electrical, Communication and Computer Engineering (ICECCE), IEEE, Aug. 2025, pp. 1–7. doi: 10.1109/ICECCE67514.2025.11258066.
[24] D. Santhakumar, G. Soundararajan, S. Chintala, E. Bharath, K. Murthy Inumula, and K. Chouhan, “Optimizing Supply Chain Operations through Machine Learning: Opportunities and Challenges,” in 2025 International Conference on Pervasive Computational Technologies, ICPCT 2025, 2025. doi: 10.1109/ICPCT64145.2025.10941283.
[25] S. Birajdar, A. Gajdhane, K. Agnihotri, D. S. Havale, V. Sagvekar, and T. Thulasimani, “Predicting E-commerce Sales Forecasting and Inventory Management Based on Fuzzy LIM-CNN Technique,” in 2024 International Conference on Integration of Emerging Technologies for the Digital World, ICIETDW 2024, 2024. doi: 10.1109/ICIETDW61607.2024.10939723.
[26] K. Agnihotri, D. Kamidi, R. Ranjan, M. Vasudevan Unni, R. V. Babu K, and N. Jayanthi, “Analyzing Customer Psychological and Behavioral Attributes in Corporate Social Responsibility in Supply Chain Management Using a Multilayer Perceptron Approach,” in 2nd International Conference on Emerging Research in Computational Science, ICERCS 2024, 2024. doi: 10.1109/ICERCS63125.2024.10894805.
[27] W. Wang, “A IoT-Based Framework for Cross-Border E-Commerce Supply Chain Using Machine Learning and Optimization,” IEEE Access, vol. 12, pp. 1852–1864, 2024, doi: 10.1109/ACCESS.2023.3347452.
[28] S. Ghareeb, M. Mahyoub, and J. Mustafina, “A comparative Time Series analysis of the different categories of items based on holidays and other events,” in 2023 15th International Conference on Developments in eSystems Engineering (DeSE), IEEE, Jan. 2023, pp. 131–136. doi: 10.1109/DeSE58274.2023.10099814.
[29] T. . Thivakara and M. Ramesh, “Sales Data Analysis and Prediction System for Big Mart using Deep Recurrent Reinforcement Principles,” in 2022 4th International Conference on Inventive Research in Computing Applications (ICIRCA), IEEE, Sep. 2022, pp. 1715–1721. doi: 10.1109/ICIRCA54612.2022.9985752.
[30] D. R. M. R. R. D. R. S. Eheliyagoda, T. K. G. Liyanage, D. C. Jayasooriya, D. P. Y. C. A. Nilmini, D. Nawinna, and B. Attanayaka, “Data-driven Business Intelligence Platform for Smart Retail Stores,” in ICAC 2021 - 3rd International Conference on Advancements in Computing, Proceedings, 2021. doi: 10.1109/ICAC54203.2021.9671146.
[31] C. Patel, “Customer Experience Optimization Using Machine Learning : A Systematic Review,” ESP J. Eng. Technol. Adv., vol. 3, no. 4, pp. 176–187, 2023, doi: 10.56472/25832646/JETA-V3I8P120.
[32] C. Tayal, “Enhancing Trust and Interpretability in Deep Neural Networks Through Hybrid Explainable AI Frameworks,” Int. J. Eng. Res. Technol., vol. 14, no. 10, 2025.
[33] T. de Castro Moraes, J. Qin, X.-M. Yuan, and E. P. Chew, “Evolving Hybrid Deep Neural Network Models for End-to-End Inventory Ordering Decisions,” Logistics, vol. 7, no. 4, p. 79, Nov. 2023, doi: 10.3390/logistics7040079.
[34] M. Nasseri, T. Falatouri, P. Brandtner, and F. Darbanian, “Applying Machine Learning in Retail Demand Prediction—A Comparison of Tree-Based Ensembles and Long Short-Term Memory-Based Deep Learning,” Appl. Sci., vol. 13, no. 19, Oct. 2023, doi: 10.3390/app131911112.
[35] M. Sarisa, V. N. Boddapati, G. K. Patra, C. Kuraku, S. Konkimalla, and S. K. Rajaram, “An Effective Predicting E-Commerce Sales & Management System Based on Machine Learning Methods,” J. Artif. Intell. Big Data, vol. 1, no. 1, pp. 75–85, 2024, doi: 10.31586/jaibd.2020.1110.
[36] K. Singh, P. M. Booma, and U. Eaganathan, “E-Commerce System for Sale Prediction Using Machine Learning Technique,” J. Phys. Conf. Ser., vol. 1712, no. 1, 2020, doi: 10.1088/1742-6596/1712/1/012042.